Join Lori Weitzner at the Venice Biennale and see her multi-sensory immersive exhibit called “Ode to Color.” Click here to learn more. On sale now: Lori's layered perspective on the use and significance of color in design and culture. And, as a complement to the book, take her color analysis to find your very own color world.
When asked about how she curated the quiz questions, Weitzner emphasized that “the color worlds are as much about emotions and moods as they are about the look. The questions in the quiz were created to try and get to the root of our personality traits, or as I like to call them, ‘soul traits.’”
The quiz draws on answers to surprising (and seemingly unrelated) questions to craft an individualized color profile based on ten different palettes, or “color worlds.” Color, according to Weitzner, is a tool that can be used strategically to “engage all of the senses.”